LEARN. CREATE. SHARE.

Module One

Whether you are a seasoned fundraiser or a first-timer, this course will walk you through everything you need to know about creating a winning fundraising campaign.

 
 

LEARN

FUNDRAISING BASICS

Before we begin creating content for your next fundraising campaign, we first need to learn about a fundraising campaign’s lifecycle. To effectively and reliability fundraise, you’ll need to provide your donors with various content throughout the different stages of a campaign.

LESSON ONE TRAINING MATERIALS

10 Videos

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4 Guides

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1 Download

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Lesson One Curriculum

1: Introduction

 

  • 1.0 Welcome! (Start Here)

    • a. Who is this course for?

  • User Guide Download

2: Campaign Basics

 

  • 2.0 Campaign case study

  • 2.1 Campaign organizing

  • 2.2 Campaign content

  • 2.3 Campaign name & call to action

  • 2.4 Campaign theme

  • 2.5 Communicating impact

3: Power of Your Story

 

  • 3.0 “The Power of Your Story” mini-documentary

  • 3.1 The charity funnel

4: Conclusion

 

  • 4.0 Conclusion

  • Discussion Area

 

CREATE

CAMPAIGN CONTENT

Now that you’ve learned the campaign basics, it’s time to create content for your campaign. We’ll walk you through the step-by-step process of quickly and easily creating quality content for your next fundraising campaign.

LESSON TWO TRAINING MATERIALS

12 Videos

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4 Guides

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1 Download

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Lesson Two Curriculum

1: Introduction

 

  • 1.0 Campaign creation tools

  • User guide download

2: Planning

 

  • 2.0 Crafting your story

    • a. How much content do you need?

    • b. Planning out your content

    • c. Content variety

3: Campaign Videos

 

  • THE BASICS

    • 3.0 How long should your videos be?

    IN-HOME STUDIO SETUP (DEMOS)

    • 3.1 Camera setup

    • 3.2 Lighting setup

    • 3.3 Audio setup

    • 3.4 Teleprompter setup

    HOSTING LIVE EVENTS ONLINE (DEMOS)

    • 3.5 Choosing a video streaming platform

      • a. Zoom setup and settings

      • b. Internet settings and checking speed

      • c. Enhancing your zoom meeting quality

    • 3.6 Creating content using webinars

    • 3.7 Creating high-quality slides for your webinars

    CREATING CUSTOM VIDEO CONTENT (DEMOS)

    • 3.8 Editing video using I-Movie

      • a. Create Videos Using templates

      • b. Using stock footage clips from Pexel.com

      • c. Using royalty-free music from YouTube Music

      • d. Uploading to YouTube

    • 3.9 Optimizing videos for YouTube

    • 4.0 Uploading videos to social media

4: Conclusion

 

  • 4.0 Conclusion

  • Discussion area

 

SHARE

CAMPAIGN CONTENT

You’ve created all of your fundraising campaign content, and now you're ready to roll out your first campaign online. We’ll walk through the process of connecting with your donors online using "The Power of Your Story".

LESSON THREE TRAINING MATERIALS

9 Videos

3 Guides

3 Downloads

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Lesson Three Curriculum

1: Introduction

 

  • 1.0 Campaign share tools

  • User guide Download

2: YouTube Channel

 

  • 2.0 Creating a YouTube channel

    • a. Creating a campaign header

    • b. Tagging your videos

    • c. Creating a video description

    • d. Creating an ending screen

    • e. YouTube compression and quality video

  • 2.1 YouTube live streaming

3: Online Campaign

 

  • 3.0 Adding video to your landing page

  • 3.1 Creating videos for social media

    • a. Video sizes for social media

    • Choosing the best posting times

  • 3.2 Adding video to your emails

4: Campaign Launch

 

  • 4.0 Launching your fundraising campaign

  • 4.1 Tracking campaign success

4: Conclusion

 

  • 5.0 Conclusion

  • Discussion area